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Moon Shot
Client: Google Lunar X Prize

J.J. Abrams tells the story of ordinary people reaching for the moon. Literally. 

In 2007, Google launched the Lunar X Prize, a challenge for privately-funded spaceflight teams to be the first to land a robotic spacecraft on the moon.

Moon Shot is a nine-episode documentary series produced by J.J. Abrams that tells the story of a teacher, a farmer, a retiree and others who got awfully close. 

We helped find a name and tagline for the series, brand it, and launch it with a buzz at SXSW. 

Agency: 72andSunny, LA
Role: Senior Art Director
Partner: Patrick Glorieux and Peter Reid

Please reach out for full list of credits.

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