Promotion Hoarder
Client: Bonux, P&G

Gifts and discounts don’t make your washing powder wash better. 

This film is very close to my heart because it’s one of the first I ever made and because I got to add to an ad saga that I grew up with. 

Bonux ads were known in Lebanon for revisiting the same neighborhood with new stories. In this one, we introduced a new neighbor: the promotion hoarder. 

Agency: Leo Burnett, Beirut
Role: Art Director
Partner: Omar Dbeis

Please reach out for full list of credits.

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